Museo Slab is used for large headlines because it brings more character, presence, and distinction to the Wiris brand. Its slab serif design gives it a strong and expressive personality, making it especially effective for display text, hero messages, and other high-impact brand moments where visual recognition is important.

Because it is only used for headings, we work with a single weight: 700. This helps maintain consistency across all headline applications and ensures a strong, clear, and recognizable visual impact whenever is used.

Body styles are used for general text, paragraphs, and longer reading content. Their main purpose is to ensure clarity, readability, and consistency across all touchpoints.

At this level, typography should support the content without drawing unnecessary attention to itself, making information easy to scan and comfortable to read in both digital and brand contexts.

Display styles are used for the most prominent messages in the brand, such as hero headlines, key statements, and high-impact communication moments.

Their role is to create strong visual presence, capture attention, and express the brand in a bold and distinctive way. They should be used sparingly, only when hierarchy and emphasis are needed at the highest level.