Logotypes

Colors

Typography

Iconography

Imagery

Illustration

Product screens, product driven

Our illustrations are based on product screens, translated into a minimalist and geometric style that prioritizes key elements, enhances clarity, and reduces visual weight.

Most of the time using shadow to highlight from the background.

Graphic elements

Minimalist, geometric, purposeful, subtle gradients

Our graphic elements use simple shapes and subtle gradients to create a clean, modern, and consistent visual system that supports clarity. We use a minimalist, geometric, and purposeful style, using simple forms to communicate ideas clearly and consistently.

Photography

Human centered without context

We use photography that combines product interfaces with real users of diverse ages, genders, and backgrounds, interacting with our tools on laptops. We mostly use images woth no background or context, focusing only on the person, and without showing the real screen, no no detail is lost and can complement the photos with illustrations.