Welcome to Wiris BrandBook
This is the home of our brand identity: a shared space where our visual and verbal guidelines come together to help us communicate with clarity, consistency, and purpose. From logos, colors, and typography to tone of voice and brand principles, this guide is designed to help everyone represent WIRIS in a coherent and recognizable way across every touchpoint.
Our brand is more than a visual system. It reflects who we are, what we stand for, and how we connect with our audiences. Use this Brand Book as a practical reference to create experiences that feel unmistakably WIRIS.
01
Brand Foundations
This section outlines the core elements that define the Wiris brand. It includes our purpose, values, and tone of voice, providing a clear framework for how we communicate and position ourselves across the market. It also includes the Acessibility requirements we work with.
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02
Visual Identity
This section defines the visual system of WIRIS. It covers logo usage, color palette, typography, and key design principles to ensure consistency and recognizability across all products and communications.
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03
Applications
This section showcases how the WIRIS brand is applied in real contexts. It includes examples across digital products, marketing materials, and other examples to guide the user to a consistent and effective implementation.
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